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January 7, 2016

Just One PR Resolution for 2016

It’s that time of year for predictions and resolutions about how to run our businesses more effectively and efficiently. Instead of a list, I’m recommending just […]
October 27, 2015

Scary PR Situations – Security Breaches Are Not Just an Internal Nightmare!

Every few weeks there are new warnings about cybersecurity. A new virus or hacking occurs and business owners scramble to make sure their IT systems are […]
September 28, 2015

Doing the Right Thing Never Gets Old

It’s Ethics month at the Public Relations Society of America (PRSA). This is a time to focus on ethics in PR and PRSA’s reminder to include […]
August 28, 2015

Using Art and Science to Select the “Right” Colors and Fonts for your Company

Recently, while working on changes for a client’s website, she challenged our team on why we were suggesting changes to her logo and overall brand color […]
July 20, 2015

Vacation Time Shouldn’t Mean Downtime for Public Relations: Three “Summer PR” Tips

Ah, summer! We all hope for it after a cold winter and look forward to this time as if we were still school-aged children. There is […]
July 19, 2015

The Media’s Credibility … Time to Think Local.

The news for the news business is not good. Poll after poll shows that trust in the national mass media is at an all-time low, most […]