BLOG - Directional PR

October 13, 2020

Lenbrook: Leveraging PR During COVID-19

By Pat Check and Louise Plonowski When our client Lenbrook, Atlanta’s premier senior living community, asked us to attend its first COVID-19 Town Hall meeting in […]
May 12, 2020

Communicating in a Prolonged Crisis

Rarely does a crisis hit everyone but the COVID-19 pandemic has had an impact on every age group, customer, employee, CEO, and citizen in the world. […]
May 29, 2019

Should a Small Business Take on Social Issues?

It seems like a lot of big companies are taking a stand on social issues – and getting a lot of attention for doing so. Some […]
February 21, 2019

Let PR Be Your Umbrella to Keep Out the Rain

Yes, it’s raining again and that brings to mind the practice of “saving for a rainy day.” All too often, that rainy day can sneak up […]
December 4, 2018

Help Your Company Stand Out With Thought Leadership

A thought leadership program is an excellent way to showcase your company and/or company executives by sharing knowledge, talent, predicted outlooks, and trends with those interested […]
August 14, 2018

Too Much Content? Yes, it Can Happen.

For years, PR and marketing experts have pushed the concept of “content is king!” And, valuable information is still beneficial for your organization’s website, social media, […]