BLOG - Directional PR

August 28, 2015

Using Art and Science to Select the “Right” Colors and Fonts for your Company

Recently, while working on changes for a client’s website, she challenged our team on why we were suggesting changes to her logo and overall brand color […]
July 20, 2015

Vacation Time Shouldn’t Mean Downtime for Public Relations: Three “Summer PR” Tips

Ah, summer! We all hope for it after a cold winter and look forward to this time as if we were still school-aged children. There is […]
July 19, 2015

The Media’s Credibility … Time to Think Local.

The news for the news business is not good. Poll after poll shows that trust in the national mass media is at an all-time low, most […]
April 29, 2015

Strategy + Relevance + Good Content Equals Success

By now, most companies have jumped onto the “content” bandwagon. How’s that going? If you’re just producing content for content’s sake you might be maintaining decent […]
March 18, 2015

Get Ready for March Brand Madness!

Do you have your brackets filled out? Every year, March Madness descends upon our house with everyone filling out brackets and cheering on their alma mater […]
February 10, 2015

Fear of the Unknown? What You Don’t Know Can Hurt Your Business.

There’s a lot of uncertainty in the business world today. Company management and business owners worry about regulations, competition, customer expectations, operational challenges, and new technology. […]