Since it’s been the talk of the town lately, you probably have already heard the conversation that has been swirling about how artificial intelligence (AI) can impact businesses. ChatGPT is an AI chatbot developed by OpenAI and it uses deep learning techniques to generate human-like responses to text inputs in a conversational manner. As with any emerging technology, there are pros and cons to being an early adopter, so we did some initial research about how this new technology might assist your business from a public relations/communications standpoint.
Potential Benefits for PR and Beyond:
“ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness. It’s a mistake to be relying on it for anything important right now,” Sam Altman, OpenAI CEO
From a public relations standpoint, we don’t recommend relying on any AI technology yet. We will continue to monitor news about ChatGPT and similar offerings and keep you updated on how it might positively impact public relations and communications strategy in the future.
Finally, because AI doesn’t have the capability of original thought, everything generated can sound or read the same. So, it is more important than ever to continue to prioritize creative and inventive content as well as do what humans do best…build relationships!