BLOG - Directional PR

May 4, 2017

For Company CEOs, Sorry Seems to be the Hardest Word

There have been many unfortunate situations in the news lately where company CEOs struggle to apologize for poor customer service. In this age of viral videos […]
March 23, 2017

Brand Ambassadors? The Answer Could Be Sitting Right Next to You.

Many small businesses may not think they have the ability to develop a brand ambassador program to promote their company. But, if you have employees, they […]
January 12, 2017

Editorial Calendars – The Forgotten PR Tool

There’s no time like the present to start planning for 2017 in terms of editorial writing and media outreach. An often overlooked tool is the editorial […]
September 22, 2016

Keep it Positive When Handling Negative Online Reviews

It happens. A customer is unhappy with your company or product and they let you have it on social media. What happens next is critical — […]
August 18, 2016

Is Your “Socializing” Paying Off for Your Company?

As a business owner you understand the need for a social media presence if for no other reason than to boost SEO. You may even have […]
July 18, 2016

Don’t Just Pitch and Run — Develop Relationships with the Media

Sending out a press release ain’t what it used to be. Today’s automation allows us to hit send and a press release will magically appear in […]