Our Story

Our communications experts have years of experience in different industries and deliver strategies and tactics so you can reach your marketing and communications objectives. Our corporate and non-profit clients value Latitude 34 PR’s executive expertise and ability to work as a member of your team to design and help realize thoughtful, purposeful solutions.

We have a passion for telling stories that help drive business for our clients. We’re resourceful and provide straight talk and workable solutions.

In addition, we offer:

  • Senior-level expertise that’s respectful to your budget.
  • A team that can ramp up quickly and perform efficiently.
  • Solution-based approaches with a creative touch.
  • Bold and confident client counsel to help manage issues.

Pat Check, APR
Pat is the founder and president of Latitude 34 PR. She is an accredited public relations professional with more than 30 years in the PR industry with work experience in the corporate world, agency side, and non-profit organizations. Pat created Latitude 34 PR in 2012 to provide small to mid-size businesses access to cost-effective, professional PR services.

Her favorite local place is downtown Alpharetta on a warm Friday evening.

Kelly Frommer
Kelly Frommer offers senior-level communications counsel and execution built on more than 20 years of experience working in medium and large-sized companies. Kelly crafts compelling strategy and content that engages audiences and drives business results. She is an active member of the Public Relations Society of America - Georgia Chapter and the International Association of Business Communicators – Atlanta Chapter.

Her favorite local place is any of the beautiful parks in Roswell.

Lauren Perkins
As a seasoned public relations and creative marketing professional, Lauren has more than a decade of experience working in the financial, creative, and non-profit industries. She loves learning about a diverse range of clients while using her love of design and storytelling in an integrated approach to help drive their success.

Her favorite local places are watching the Braves play at Truist Park and hanging in downtown Woodstock.

Louise Plonowski
As a veteran public relations professional, Louise has built her career providing strategic marketing and PR support for a variety of clients. Her focused industries include: real estate, home builders, senior living, aviation, international travel, and non-profits. Louise is an expert at creating interesting story ideas, developing content, and cultivating media relationships.

Her favorite local places are the Atlanta Beltline and experiencing new restaurants.

Alyssa Walter
With a background in journalism, Alyssa worked for print and digital publications in NYC before working as an Account Executive for a NY PR Company. As a Senior Studio Manager for SoulCycle, she oversaw the operations, marketing and PR of multi-million dollar fitness studios and opened the Atlanta market.

Her favorite local places are trying new Atlanta restaurants or hiking in North Georgia.