Every few weeks there are new warnings about cybersecurity. A new virus or hacking occurs and business owners scramble to make sure their IT systems are keeping their information secure. While it’s smart business to make sure your security software is up-to-date, there are other implications when a company gets hacked such as – how does this impact your customers?
I recently attended an excellent presentation sponsored by the Alpharetta Business Association about cybersecurity. The speakers included representatives from the City of Alpharetta Public Safety and the FBI. We’re very lucky to have such strong law enforcement experts in our area!
The tips they provided focused on awareness, planning, and IT issues. Alpharetta-Roswell Revue & News Editor Jonathan Copsey, wrote a great story summarizing important safety tips for business owners. Here’s a link to his article: Caution Key to Cybersecurity.
From a public relations perspective, security goes beyond the immediate threat to your business but also has implications for your reputation. Your company needs to be trusted to keep customers’ information safe as well as physically safe at your place of business.
Here are three PR tips to help maintain your company’s credibility while dealing with a scary security situation:
There are far too many security nightmares to come up with a plan to deal with each one. However, with some thoughtful preparation, your organization can be ready, at least from a communications standpoint, to deal with these types of threats. And, helping you to safeguard your trusted relationship with your customers.