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January 17, 2018

There’s Never Been a Better Time to Invest in PR

Consumer confidence is high, and the economic outlook is bright. If trends remain the same, marketing budgets will increase again in 2018. While many B2B companies […]
October 25, 2017

Scary Situations are Fun for Halloween but Not for Businesses

Halloween is right around the corner and there are lots of things to scare us this year. Stephen King’s “It” and “Tyler Perry’s Boo 2!” are […]
July 6, 2017

What Do Your Customers Really Think?

We’re more than halfway through 2017 and do you know how well you’re serving your customers? If you’re unsure, it’s time to find out what your […]
May 4, 2017

For Company CEOs, Sorry Seems to be the Hardest Word

There have been many unfortunate situations in the news lately where company CEOs struggle to apologize for poor customer service. In this age of viral videos […]
March 23, 2017

Brand Ambassadors? The Answer Could Be Sitting Right Next to You.

Many small businesses may not think they have the ability to develop a brand ambassador program to promote their company. But, if you have employees, they […]
January 12, 2017

Editorial Calendars – The Forgotten PR Tool

There’s no time like the present to start planning for 2017 in terms of editorial writing and media outreach. An often overlooked tool is the editorial […]