BLOG - Directional PR

June 16, 2016

Cultivate Homegrown Content for Improved Engagement

These days, most organizations know it’s important to share content. Business owners have embraced the need for content to boost SEO and provide information to customers […]
May 24, 2016

Positive Communication Changes Thanks to Women Millennials.

Recently in a client meeting, I told the group that I would be checking my phone since my daughter was traveling out of state. I wanted […]
March 23, 2016

PR Writing Lessons from Great Authors

Since the beginning of the year, two literary giants passed away just weeks of each other — Harper Lee and Pat Conroy. Both of these talented […]
February 12, 2016

Corporate Social Responsibility, Girl Scouts™ and Cookies

Soon, thousands of Girl Scouts™ will be out selling their famous cookies. I always buy a few boxes from the girls in my neighborhood. Yes, the […]
January 7, 2016

Just One PR Resolution for 2016

It’s that time of year for predictions and resolutions about how to run our businesses more effectively and efficiently. Instead of a list, I’m recommending just […]
October 27, 2015

Scary PR Situations – Security Breaches Are Not Just an Internal Nightmare!

Every few weeks there are new warnings about cybersecurity. A new virus or hacking occurs and business owners scramble to make sure their IT systems are […]