We’re more than halfway through 2017 and do you know how well you’re serving your customers? If you’re unsure, it’s time to find out what your customers really think about your organization. This information can be critical to what next steps you need to take for the remainder of the year as well as how your company can grow and expand in the future.
Discover what your customers are thinking by conducting some research. Large companies have the budget and staff to do all types of research on their customers, markets, products, and shifting demographics. However, small businesses can also learn about customer attitudes on a more comfortable scale. Here are two important methods of research that are within any company’s reach.
Survey research also allows you to gather general information about your customers with simple demographic questions. Is your customer base getting older? If so, do you need to offer a new product or service to assist them? On the flip side, if your customer base is aging, how will you attract new, younger customers to your business? Products, communication, and marketing should be targeted to your existing and potential customers.
The results of a survey may surprise you. If you have a high customer satisfaction rate – let everyone know. Release results of the survey with staff and celebrate. Write a blog about the survey and what improvements you’re making. Post it on your website and link it to social media.
But remember, if you’ve set the bar high for excellent customer satisfaction, you need to work hard to stay there or increase it every year! Challenges are good for business and customers will be gratified you asked for their opinion.