Surprise! You’ve just completed a great company event, raised money for a worthy local charity, and had outstanding participation. Then, late that night you get a call from a staff member saying that someone has posted an unhappy comment on the company’s Facebook page. A friend of a customer was mad they didn’t win the raffle and decided to post about it.
Surprises can be fun and exciting but rarely when it’s on your company’s social media. Unfortunately, it’s usually just a matter of time before nearly every business experiences this. Here are some tips to help when this happens:
If your company doesn’t have a social media policy, make that a priority. A comprehensive policy will cover how to handle these types of situations as well as how you want to encourage employees’ participation on company social media. In a world of 24/7 social media, you need to be vigilant and prepared for surprises the best you can.