July 18, 2016

Don’t Just Pitch and Run — Develop Relationships with the Media

Sending out a press release ain’t what it used to be. Today’s automation allows us to hit send and a press release will magically appear in […]
August 18, 2016

Is Your “Socializing” Paying Off for Your Company?

As a business owner you understand the need for a social media presence if for no other reason than to boost SEO. You may even have […]
September 22, 2016

Keep it Positive When Handling Negative Online Reviews

It happens. A customer is unhappy with your company or product and they let you have it on social media. What happens next is critical — […]
January 12, 2017

Editorial Calendars – The Forgotten PR Tool

There’s no time like the present to start planning for 2017 in terms of editorial writing and media outreach. An often overlooked tool is the editorial […]