Content is King. Content creation. Content curation. Content strategy. What’s all this buzz about content?
Most company owners have heard that content is important to build awareness and attract customers to their business but may not be sure if they should jump into the ocean of content. And, if you’ve checked your email lately you know it really is an ocean. First, a quick primer on content terms:
With that said, how can you learn to create good content and, just as important, a content strategy to benefit your business? Here are some questions to help with the process:
As your strategy matures, refine your content for search engine optimization (SEO) using keywords, Google Analytics, and feedback. Also, look for ways your content can set you apart from the competition. In a future blog post, we’ll discuss creating good and effective content.
A well thought out content strategy can benefit your business. If you need help with this, contact a qualified public relations professional. It takes creativity, analysis, consistency and the right “stuff.”