Successful business owners made many changes this past year and a half in order to survive the constant shifts the Covid-19 pandemic kept throwing at them. They learned how to lead a remote workforce, provided more products and services online, tried new revenue streams, and mastered new technologies. If 2020 and 2021 taught business owners anything, it’s that being prepared and flexible is a critical business tool.
September is National Preparedness Month. While that may bring to mind being ready for natural disasters such as an earthquake, fire, or flood, business leaders need to be prepared from a communications standpoint when something unexpected happens.
What is your communication and public relations plan if a supply chain, product, or employee-related crisis develops? Here are a few points to consider:
- Are you able to communicate quickly with customers, suppliers, and the media? What will you say to them about what is happening and how you are responding?
- Do you have more than one way to reach employees?
- Is draft messaging prepared to use as a starting point when trouble arises, or will you need to craft information from scratch when time is short?
Being prepared from a communications and PR standpoint with messaging drafts and channels makes good business sense. Latitude 34 Public Relations can help you develop a communications plan that addresses scenarios your business could face. We can audit your communications channels and help you determine which to use and when. And, we can develop messaging to guide you in the event a business shift or crisis does occur.